News2u.net

BBC World News has launched embedded news video clips on BBC.com, http://www.bbc.com/news . This new service allows users to view broadband-quality news video within the text content page, rather than launching a separate player, and is predicted to increase news video usage on the site.

Starting 17th April, the enhanced service offers pre-roll advertising opportunities outside of the UK, on one of the most respected brands on the internet. Research shows that BBC.com attracts a quality and growing audience of 29 million non-UK, unique users each month (ComScore), with around 50% of those users visiting the news pages.

Every day, around 30 international news reports and hourly one-minute World News summaries can be watched by clicking on the ‘watch’ icons at BBC.com/news, giving audiences access to the BBC news content they want - when they want it.

Sian Kevill, Editorial Director BBC World, says, “This is great news for our many millions of users. By embedding news clips, it allows us to bring video content into the heart of the story, delivering our online audience richer journalism”.

Global Brands Allianz and Shell have signed up as exclusive launch advertising partners, buying out the news video clips across BBC.com today and tomorrow for the first two days of the new service.

Tom Bowman, VP International Digital Ad Sales, says, “This execution of embedded news video clips on BBC.com offers easy access to great content for our users and targeted, impactful coverage for our advertisers too. We are delighted to have secured Global Brands Allianz and Shell as our exclusive launch partners”.

A multi-dimensional trade marketing campaign is running to support the launch of the new service, including a microsite which can be viewed at http://www.bbcreachingmillions.com.

Ends

17.04.08


For further information and images please contact:

BBC World News Press Office

Tel: 011 44 208 433 3787

Email: bbcworldpressoffice@bbc.co.uk



Notes to Editors:

BBC World News, the BBC's commercially funded international 24-hour news and information channel, is owned and operated by BBC World Ltd, a member of the BBC’s commercial group of companies. BBC World News attracts 76 million viewers a week, is available in more than 200 countries and territories worldwide, and reaches 276 million households and more than 1.5 million hotel rooms. The channel's content is also available on 57 cruise ships, 42 airlines, 34 mobile phone networks and a number of major online platforms including bbc.com/news. For further information on how to receive BBC World News, download schedules or find out more about the channel, visit bbcworld.com



BBC.com is the online expression of the BBC outside of the UK, offering authoritative breaking news, business, sports, weather, lifestyle and featured content. BBC.com is run by BBC Worldwide, the commercial arm of the British Broadcasting Corporation. The BBC website is one of the most respected brands on the Internet and provides for a global audience on the web and is used by over 29 million unique users outside the UK every month. In November 2007, BBC Worldwide introduced advertising on the site outside the UK, offering advertisers a direct opportunity to reach this audience. BBC.com has been developed in order to generate revenue for the BBC from the non-UK, non-license paying traffic to its web properties.